APQP is a structured approach to product and process design. This framework is a standardized set of quality requirements that enable suppliers to design a product that satisfies the customer.
The primary goal of product quality planning is to facilitate communication and collaboration between engineering activities. A Cross Functional Team (CFT), involving marketing, product design, procurement, manufacturing and distribution, is used in the APQP process. APQP ensures the Voice of the Customer (VOC) is clearly understood, translated into requirements, technical specifications and special characteristics. The product or process benefits are designed in through prevention.
APQP supports the early identification of change, both intentional and incidental. These changes can result in exciting new innovation supporting customer delight. When not managed well they translate to failure and customer dissatisfaction. The focus of APQP is utilization of tools and methods for mitigating the risks associated with change in the new product or process.